The incredible power of personalisation
Emma Taylor-Lane 4 July 2022 eCommerce The power of personalisation The Power of Personalisation During the Covid-19 pandemic, online orders expanded exponentially. In March 2020 around 40 percent said they had shopped online more than before the pandemic, and by February 2021, this had jumped to around 75 percent. Then there’s the personalisation market. Printweek […]
Demystify Digital launches unique online design tool for the personalisation industry
Demystify Digital has over two decades’ experience of the personalisation business. That includes workwear, schoolwear, garment decoration and promotional gifts. This experience has provided us with the knowledge and expertise to really understand the challenges of the industry. That’s why we’re proud to introduce our new online garment decoration tool that will transform your business […]
Top tips for setting your B2B eCommerce strategy
eCommerce had been a growing trend for some years. Then the pandemic hit in 2020 and suddenly it grew exponentially, both in B2C and B2B markets. It is estimated that Covid-19 accelerated digital transformation by between three and five years, with 58% of B2B buyers using eCommerce more for their purchases than pre-2020. For the […]
SEO and eCommerce – a recipe for success
Emma Taylor-Lane 16 December 2022 eCommerce SEO and eCommerce – a recipe for success Search Engine Optimisation, or SEO, is a key part in the success of any eCommerce business. It’s a powerful strategy that increases website visitors and traffic and, consequently, sales. But what is SEO and how does it help your eCommerce company? […]
Top tips for managing eCommerce multichannel selling
Emma Taylor-Lane 8 December 2022 eCommerce Top tips for managing eCommerce multichannel selling So you have a website for your embroidery, print, workwear or schoolwear business. Having a strong website is the bare minimum for an eCommerce company. And it may be performing well, but by limiting your business to just one sales channel is […]
Tips for managing a large product base
Emma Taylor-Lane 23 November 2022 eCommerce Tips for managing a large product base If you’re in the personalisation industry, chances are that you’re storing and handling hundreds – perhaps thousands – of individual products. Are your systems managing to handle that many products plus their personalisation, or does your organisation need more help? That’s where […]