As a business, it’s all about the bottom line. With more and more people buying online, you should be looking to grow your website sales. And doing so cost-effectively. It might seem like an impossible dream but, with the right strategies in place, you can achieve greater profits at a lower cost.

Grow your website sales

Find out how, below:

Clear brand messaging

Did you know that the average website visitor will spend just fifteen seconds on a page? That gives you very little time to make an impression. And you want it to be the right impression. Branding is key to rapidly convey your unique value proposition so that they’ll want to buy from you and so grow your website sales. It’s a low cost way to grow your website sales.

So how do you brand? Make sure that your sales copy is professional and informative; focus on the benefits of your products. Add videos: this can lead to an increase in conversions of 86%. Explain your value proposition clearly: understand your customers and clarify how your products will solve their problems.

Find ways to capture email addresses

Email marketing is a low-cost, high-volume way of marketing to your customers and potential customers. It is estimated that email marketing generates on average an ROI of £35.41 per every pound spent. Can you afford to ignore a return like that?

If people are visiting your website, they’ve already demonstrated an interest in your business. Many businesses offer their potential customers digital downloads or other incentives, such as free shipping, in exchange for an email address.

When collecting email addresses, make it easy for people to sign up. Use pop-ups – but use them judiciously so that they’re not annoying your website visitors – or contact forms in the sidebar or footer.

So, what kind of emails can you send? Details of promotions are obvious, but also keeping customers updated on their order status, reminding them of abandoned carts, and post-purchase campaigns are all reasons to get in touch with your email list. These little reminders cost very little but will help you increase revenue and grow your website sales.

Add reviews, testimonials and case studies

It’s easy to boast about the quality of your products or services, but more and more people are looking for independent reviews. Traditionally, word of mouth was enough to grow a business, but online you can do so much more to attract people to your organisation through reviews, testimonials and case studies.

At Demystify Digital, we work with review provider Feefo, which manages the review process for you. Shortly after a purchase, Feefo sends an email asking for a review. They only request reviews from verified customers, meaning that potential purchasers can trust that they are real reviews, and not paid for.

When it comes to B2B websites, case studies and testimonials from happy clients are powerful tools. They demonstrate credibility and help to build trust with prospective customers and are low cost to produce while you grow your website sales.

Strong content that adds value

Content, content, content. If you’re an eCommerce site or a B2B organisation, you might wonder why you need content beyond descriptions of your products or services. But quality content gets you further up the search engine optimisation (SEO) rankings and drives quality traffic to your website.

Content doesn’t need to be complicated. FAQs or video demonstrations of your products can be effective tools. Alternatively create expert articles in specific areas with a content management strategy that helps to move customers through the marketing funnel to grow your website sales.

High-quality images and product content

Descriptions of products are great – and shouldn’t be ignored at all – but high-quality photos of your products will answer a thousand questions. When buying online, the customer is placing trust in the quality of the product they will receive. A high-quality website demonstrates that your products are just as good. The more images the better, showing the products from as many as angles as possible. And videos are even better.

Your descriptions should match the quality of the photos. Make sure they’re detailed but also as unique as possible, as this improves SEO performance. Use relevant keywords, which should be researched thoroughly to grow your website sales.

Improve your website

Ok, so this does require some outlay, but it’s an investment well worth making if it’s been a while since your site was updated. An outdated website loses sales as potential customers make assumptions about your business and products.

Modern websites should be clean and fresh, without clutter or unnecessary text. At Demystify Digital we build, develop and migrate websites that deliver real results for our clients. We understand the importance of the placement of Call-to-Action buttons, speedy loading, and easy navigation that makes buying from your website easy and pain-free.

Want a FREE analysis of your website? Then get in touch at [email protected] or call 01902 372402.a

Mobile optimisation

Did you know that more than half of all internet searches are now performed on a mobile phone? And that if a site isn’t optimised for mobile, three quarters of visitors using their phone will simply abandon your site?

At Demystify Digital, we automatically ensure that your site is optimised for PC, tablet and mobile so that your customers can enjoy shopping on your site.

Add a live chat feature

It might seem like just another gimmick, but live chat really does make a difference to your sales. And if you’ve already got a customer support team, it’s just another channel to reach them. Three quarters of customers prefer live chat support over any other channel, and over 85% of people were satisfied with their experience.

Not only is live chat a way of dealing with complaints, it’s a good way of converting potential customers into actual purchasers. In fact, it’s been shown to drive up leads by 40% and increase conversion rates by 45%. And, live chat customer service has been shown to be up to 30% cheaper than phone support, because operators can deal with multiple queries at a time. Increased revenue and lower costs, what’s not to like?

Upsell

We’ve all been upsold at some point. Especially in person. But look at sites like Amazon and they’ve got upselling down to a T. Every time you purchase an item, they show you something else that you might like to go with it. Other options are offering a more expensive item that may have additional features, for example, or suggesting a larger item. Upselling can increase the average order value and is more cost effective than acquiring a brand-new customer.

Create urgency with promotions

Ever heard of FOMO, or fear of missing out? Many people suffer from it. That’s why time limited promotions are a great way of gaining sales, as are limited edition products. People don’t want to feel like they’ve missed out on an opportunity to grab a bargain or something special.

Offer a free trial for no obligation

This is a tip for the B2B organisations out there. People can be reluctant to buy online as they can’t physically see and touch the product. By offering a free trial for a short period, a free demonstration or a free product is an effective strategy to improve your online sales. Don’t believe us? Well, 62% of companies get at least 10% of their business from free trials. Is that a statistic you can afford to ignore?

At Demystify Digital, we offer a free one-hour consultation where we analyse your website and talk through your issues. Email us on [email protected] or call us on 01902 372 402 to book your appointment.

Social media engagement

Social media can no longer be ignored as part of any marketing strategy. Although typically seen as a way to engage and build brand awareness, it’s also a way of growing sales. Answering questions, providing information, sharing stories and news all help to build rapport and trust with potential clients.

Testing, always testing

Every business is different. Every customer is different. That’s why what works for one doesn’t work for another. But, as a business, you have to find what works for the majority of your customers. That’s where testing comes in.

Make small changes to your website. Change your tone, your images, your colours and fonts. But only change one thing at a time and see what difference it makes to your sales. And don’t rush the process: unless there’s a dramatic change in sales that can’t be attributed to anything else, it’ll take time to judge what difference it’s making.

Multiple payment options

Some people want to pay by card, some use ApplePay or Google Pay, PayPal or Stripe. They may wish to spread payments using schemes such as Klarna. Make it easy for them to pay the way they want to, and they’re less likely to abandon their cart.

You may be unsure what your customers prefer. Monitoring the most popular payment methods will help you to understand your typical customer’s purchasing behaviour.

At Demystify Digital we work with Shopify and WooCommerce. These allow different payment gateways so that you can offer a range of payment options to your clients.

Simplify your checkout process

How many carts are being abandoned on your website? How many sales are you losing out on, and how much is it costing you? While in some cases it’s a matter of not being ready to commit, the second most common reason for cart abandonment is an overcomplicated checkout process.

Getting your checkout process right is vital for increasing sales. Go through the process yourself. How many fields do you have to complete? Are they all necessary, or can you streamline the process? Do you offer a range of payment options? Can people check out as a guest, or do they have to register? Make the process as simple and painless as possible, and you’ll get fewer abandoned carts.

Want to know more about how you can increase revenue and save money? Then get in touch for your FREE, no obligation analysis on [email protected] or call us on 01902 372 402.

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